Day 2 | 3:00pm

Building A Sustainable Sports Ecosystem in Africa

The panel will dive into the multifaceted landscape of Africa's sports industry, exploring both the hurdles it faces and the numerous opportunities it presents. Traditionally, Africa has seen a significant exodus of its extraordinary sporting talent, with many athletes seeking success abroad. This panel aims to shed light on the factors driving this talent drain and propose collaborative strategies to keep these talents within the continent, thus enhancing Africa's global presence in sports. Topics of discussion will include the critical importance of world-class sports infrastructure, investments in grassroots development, the transformative role of digital technologies, and the significance of forging public-private partnerships.